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Look at you. You've made a sale. Great! Now what? You're not just going to sell a product to your new customer and then walk away from them or vice versa, are you? Definitely NOT when you are marketing on a tight budget! In order to successfully build your business, you have to use the customer who is standing right in front of you. How do you do that? You must have a successful referral program in place!
Believe me, referrals do work! Word of mouth advertising is the most powerful kind of advertising available. Some of the largest companies in the United States have reduced their advertising budgets and have redirected that money towards generating positive public relations and a "buzz" or good word of mouth advertising for their products.
How can you build a word of mouth program that is going to be successful for your business? Just ASK!
There a lot of little tricks of the trade that you can use such as offering your customers a discount on the next item they buy from you if they refer someone to you. Many companies already do this, but not many want to publicize this fact. You should make very sure that your customer knows that you value and need their business. Just ask them to talk to their friends and family about your product or service.
Make sure that you give your customer a good reason to make a referral. Treat your customer courteously, charge a fair price, deliver good service, and, above all, make it worth their time to send a referral your way. You will find that if you give your customer a discount for bringing a referral to you, that your original customer comes back to give you more business!
What is it that makes your company so different? Why will your customers remember you? Is it your service? You product? Most likely it's their overall impression with you. Treat you customers right. Treat them like they are your only customer. Then follow up with those customers after the sale. That will make the biggest impression of all!
In a small business you could never outspend your competition, but you can, by all means, outsell them just by getting your own customers to work as your sales force. How do you do this? You use an excellent word of mouth referral program. This referral program has almost no upfront cost and the potential for bringing you business is huge! Believe me; the time invested in creating such a program will be well worth your while.
And what if a program existed that would automatically follow up with every single customer you had. And what if that program could guarantee your customers satisfaction with you and your business. And what if that system would create a flood of referrals for you. And what if all of this could be done on completely on auto-pilot. Wouldn't that be worth it's weight in gold?
Well, that system does exist. And it's helping businesses, just like you, every single day. |
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